Sarah Vercoe is a freelance writer and National Geographic Traveler award-winning photographer based in Queensland, Australia.

Sarah specialises in lifestyle, health, and travel content and has written on topics ranging from neuroscience to luxury accommodation.

Contributing to The Australia Women’s Weekly, Luxury Travel, MiNDFOOD, WellBeing, The House of Wellness, Journey Beyond’s BEYOND magazine, Africa Geographic, Travel Weekly and more, she tells evocative stories aimed to inspire, inform, and intrigue.

When she’s not penning features for some of Australia’s best-known publications, she’s helping corporate clients improve their Google rankings with SEO-optimised blog posts. Brands she’s produced digital content for include Flight Centre, Sanitarium, World Nomads, nib, Africa Geographic, GIO, Virgin Money, NRMA, and Apia.


Sarah is a brilliant writer who never fails to nail a brief while also managing to inject her own personality into a story. She’s always happy to workshop ideas and feedback and is a great communicator, regularly keeping our editors updated on how a story or project is progressing. Would highly recommend!
— Jo Davy, Hardie Grant Media
Sarah is a wonderful asset to our team of writers. She always has great content ideas – match that with a fabulous contact list and you have a recipe for high quality, interesting and informative story telling. She has the sought-after ability to take complex information and turn it into engaging copy. I love that Sarah will always go the extra mile for us – whether it is for an additional comment or another case study – to deliver what we need, all by deadline.
— Laeta Crawford, House of Wellness editor
Sarah’s words are visceral and enchanting. She brings a perspective into her writing that captivates readers and breaks tired tropes that are so often present in lifestyle and tourism pieces. Her work not only met the brief and materialised a particularly challenging brand tone, it also renergised our inhouse writers. As an agency, collaborating with talented freelancers like Sarah, extends our creative capacity and brings in new voices that add immutable value to our clients.
— Clare Reid, Head of Editorial, Lush – The Content Agency

Publications & brands Sarah’s written for:

Brands and publications Sarah has written for

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